Local Website Developers: A Creative Digital Firm Can Craft A Compelling Online Existence For Your Company

Services Provided by Site Style Agencies

Ever feel like you're yelling into deep space with your present website? Like you've developed a gorgeous shop, however nobody can find the door? That's a common disappointment. Many businesses struggle with sites that merely don't provide. They might be visually appealing, however lack the tactical design and performance required to draw in and convert visitors. It's like having a cars with a lawnmower engine-- looks fantastic, however does not carry out.

Comprehensive Solutions for a Digital World

At Fisher Agency, we comprehend these difficulties thoroughly. We don't simply develop websites; we craft digital experiences that drive results. Our technique is holistic, dealing with every element of your online presence to ensure it's not just visually pleasing however likewise highly effective.

• Customized Site Design: We tailor every website to show your distinct brand name identity and service objectives. Forget cookie-cutter design templates; we have to do with bespoke solutions.
• E-commerce Advancement: Ready to sell online? We build robust and easy to use e-commerce platforms that make buying a breeze.
• Seo (SEO): A stunning website is worthless if nobody can discover it. Our SEO techniques ensure your website ranks high in search results, driving organic traffic.
• Content Development: Engaging content is king. We develop compelling copy and visuals that resonate with your target market and keep them returning for more.

Unlocking Your Online Prospective

Picture a site that not just looks stunning however also effortlessly guides visitors through the sales funnel, converting them into faithful customers. A website that ranks high on Google, bringing a constant stream of certified leads. A digital existence that truly reflects the value you use. That's the power of a well-executed website design strategy.

With Fisher Agency, you're not simply getting a website; you're buying a comprehensive digital option created to elevate your brand name and drive sustainable growth. We dive deep into understanding your service, your target market, and your competitive landscape to produce a site that truly sticks out. From initial concept to last launch, we're with you every action of the method, guaranteeing your vision becomes a truth. Let us change your online existence into a powerful engine for success!

Mobile-First Method

Did you know that more than half of all web traffic comes from mobile phones? If your site isn't optimized for mobile, you're basically locking the door on a substantial section of possible customers. We focus on mobile-first style, ensuring your website looks and functions perfectly on any gadget, offering a smooth user experience for everyone.

Unlocking Development: The Advantages of a Site Design Company

Ever feel like your online existence is stuck in the digital dark ages? Like your website, the face of your company online, isn't quite reflecting the luster of what you offer? It's a typical issue. Numerous businesses put resources into stellar service or products but stumble when it comes to showcasing them successfully online. It resembles having a treasure chest however forgetting to open it. What if your website isn't transforming visitors into consumers? What if you're losing potential service due to the fact that of outdated design or cumbersome navigation? This is where the competence of a site style company steps in, offering a beacon of hope in the often-turbulent seas of the web.

Beyond Aesthetics: Strategic Advantages

A top-tier agency, like Fisher Agency, brings more to the table than simply pretty photos; they are architects of digital experiences. They comprehend the nuances of user experience (UX) and user interface (UI) style, ensuring your website isn't just aesthetically appealing however also incredibly instinctive. Consider it: a smooth journey for your visitors, guiding them effortlessly from landing page to conversion. This isn't almost making things look good; it has to do with making things work.

• Boosted User Experience: A well-designed site keeps visitors engaged and encourages them to check out further.
• Enhanced Browse Engine Optimization (SEO): An expertly developed website is most likely to rank greater in search results page.
• Increased Conversion Rates: A clear and convincing site design can significantly enhance your sales.

The Fisher Agency Difference: Navigating the Digital Maze

Fisher Agency stands out at comprehending your target market and crafting a website that speaks directly to their requirements and desires. They do not simply develop websites; they construct relationships. By conducting comprehensive research and analysis, they can determine the optimal style components, material strategy, and contacts us to action that will resonate with your ideal consumer. They acknowledge the problem of standing out in a congested market. They provide a detailed technique to web design, guaranteeing your website is not just visually spectacular but also strategically aligned with your business objectives.

Staying Ahead of the Curve

The digital landscape is continuously evolving. What's trendy today may be outdated tomorrow. A website design company remains on top of the most recent trends, innovations, and finest practices, ensuring your site remains fresh, appropriate, and competitive. Did you understand that mobile-first indexing is now a primary consider online search engine rankings? Agencies comprehend the significance of responsive style, guaranteeing your site looks and operates flawlessly on any gadget. You get to a group of knowledgeable specialists with varied knowledge, from designers and designers to content strategists and marketing specialists. This collective method makes sure that every element of your site is enhanced for success.

Deciphering the Website Style Firm Job Workflow

Ever feel like you're rounding up felines when attempting to get a site job off the ground? It's a typical situation. A disorganized project workflow can result in missed deadlines, swelling budgets, and an end product that doesn't rather strike the mark. It resembles attempting to bake a cake without a recipe-- messy and unforeseeable.

The Preliminary Assessment: Laying the Foundation

This isn't just a chit-chat session; it's the blueprint stage. The Fisher Agency, for example, dives deep, asking questions you might not have even thought about. What are your KPIs? What's your brand name voice? Who is your ideal customer, truly? Understanding these subtleties early on prevents expensive revisions later on.

Design & & Advancement: Where the Magic Occurs

• Wireframing: Think about it as the skeleton of your site.
• Mockups: This is where the visual appeal comes to life. Does it resonate with your brand?
• Advancement: Code, code, code! Ensuring functionality and responsiveness.

A smooth handoff between style and advancement is important (Fisher Agency). Have you ever seen a lovely design get butchered throughout the development phase? They ensure seamless communication to maintain design stability throughout the whole process

Content is King, however Technique is Queen

Having a hard time to articulate your brand name's story? It is a common situation - Fisher Agency. Many services have a hard time understanding where to start. The Fisher Agency comprehends this delicate procedure. They craft engaging narratives that resonate with your audience. They also enhance your content for online search engine, guaranteeing you're not just stating something, however that people are in fact hearing it

Testing & & Launch: The Last Frontier

Before you pop the champagne, strenuous screening is necessary. Do all the links work? Is the site responsive throughout different devices? The Fisher Agency leaves no stone unturned. And when it's time to launch, they guarantee a smooth shift, reducing downtime and making the most of impact. Did you know that a sluggish packing time can dramatically affect your bounce rate and lower your online search engine ranking? Every precaution is taken to make sure a successful launch.

The Secret Sauce: Communication & & Transparency

What sets a terrific website design agency apart? It's not just technical skill; it's interaction. Regular updates, transparent task tracking, and a willingness to listen-- these are the trademarks of a successful partnership. The Fisher Agency keeps you in the loop every step of the way. Fisher Agency. This prevents misconceptions and makes sure that the last product aligns with your vision. They utilize job management tools that enable you to see how the site is coming along

Developing Landscapes: Website Style Firm Trends

Ever seem like sites are starting to look ... the same? It's easy to fall into the trap of following the crowd, however that's a surefire way to blend into the digital wallpaper. The existing wave is everything about sticking out. Believe asymmetrical designs, bold typography that shouts personality, and interactions that surprise and pleasure. Forget cookie-cutter templates; personalization is king. Are you prepared to welcome the non-traditional?

Among the most significant shifts? Accessibility. It's no longer an afterthought, it's a basic requirement. Sites require to be inclusive, catering to users with impairments. This isn't simply about ticking boxes; it has to do with expanding your reach and producing a much better experience for everyone. If your website isn't available, you're leaving prospective consumers-- and income-- on the table. The user experience ought to always be at the forefront.

The Mobile Imperative

Mobile-first isn't simply a buzzword; it's the reality. More individuals are searching on their phones than on desktops. If your site isn't enhanced for mobile, you're basically undetectable to a big sector of your audience. It's insufficient to simply diminish your desktop site; you need a dedicated mobile experience that's quick, intuitive, and engaging. Is your website truly responsive, or are you simply paying lip service to mobile?

Visual Storytelling

Gone are the days of limitless blocks of text. Visuals reign supreme. High-quality images, videos, and animations can communicate complex details quickly and memorably. But beware of stock pictures that scream "generic." Purchase original visuals that record your brand's essence and inform your unique story. A photo, after all, deserves a thousand words.

Navigating the ever-changing digital style landscape can be a challenging task. You wish to be ingenious, however what if your style drives away possible customers? What if your message is lost in translation? The group at Fisher Agency comprehends this balancing act. They skillfully blend innovative design with user-centric principles, guaranteeing your website not only looks fantastic however likewise drives results. They delve deep into your brand's identity, crafting a digital experience that resonates with your target market and sets you apart from the competitors. Their web design process ensures you do not simply have a website; you have an effective tool for growth.

• Interactive Aspects: Engaging users through animations, micro-interactions, and gamification.
• Minimalism: Accepting simplicity and tidy design for a clutter-free experience.
• AI-Powered Style: Using AI tools for design recommendations and automation.

A pro idea: Don't ignore the power of whitespace! It's not simply empty area; it's a design aspect that can enhance readability and create a sense of calm. Utilize it tactically to direct the eye and emphasize crucial info.

Premier Jacksonville, FL Web Design Provider

Jacksonville, Florida, a dynamic center in the Sunshine State, boasts a population surpassing 900,000, making it the most populated city in Florida and the biggest city by location in the contiguous United States. Known for its gorgeous beaches, extensive park system, and prospering organization environment, Jacksonville uses a distinct blend of metropolitan facilities and natural beauty. The city is a major transport and circulation center, with a deepwater port and substantial highway and railway networks. Jacksonville's economy is diverse, with essential sectors including finance, health care, logistics, and advanced production. With a growing arts and culture scene, consisting of museums, theaters, and music locations, Jacksonville supplies a high quality of life for its residents and visitors alike.

If you are ready to raise your online presence, connect to Fisher Agency for a totally free consultation. They can provide expert recommendations and assistance on your Site Design Agency needs.

• Website Design: Creating a site's look and feel and user experience is vital to drawing in and keeping visitors. Quality Website Design elevates a brand and leads users seamlessly through the online space.
• User Interface Design: User Interface Design centers on the graphic components and interactivity of a computerized product. A well-crafted UI is crucial for developing appealing and easy-to-use digital experiences.
• User Experience: User Experience focuses on how people sense when interacting with a digital product. It has a critical role in creating captivating and effective online platforms.
• Responsive Web Design: Responsive Web Design ensures ideal viewing experiences across different devices. It's crucial for making adaptable digital platforms.
• Html: Html provides the structure and material for webpages. It is vital for making the visual layout and engaging elements of online existence.
• Css: Css dictates the visual appearance of online content, governing elements like layout, colors, and fonts. This styling language is crucial for developing attractive and user-friendly digital experiences.
• Javascript: JavaScript animates web pages, rendering them interactive and lively. It's crucial for creating immersive user experiences in online environments.
• Web Accessibility: Web Accessibility assures online content is accessible by everyone, comprising people with disabilities. Integrating accessibility from the beginning of development results in more all-encompassing and user-friendly online experiences.
• Web Development: Web Development is the making and maintenance of sites on the internet, guaranteeing functionality and user experience. It is vital for setting up an online presence and creating engaging digital platforms.
• Content Management System: A Content Management System (CMS) helps in developing, managing, and altering digital content. It allows users to construct and maintain a online presence without needing to code.
• Search Engine Optimization: Search Engine Optimization enhances online visibility through well-planned content and technical alterations. This procedure is essential to improve a site's ranking and attract more organic traffic, resulting in increased success for any online business.
• Wireframe: Mockups are basic blueprints that define a digital product's layout and features. They are crucial for mapping user journeys and content structure before visual design begins for online platforms.
• Prototype: An Prototype is a preliminary version of a system, utilized to assess and refine its functionality and user experience. In interactive application creation, prototypes allow designers to visualize the layout and flow of content before final development.
• Bootstrap Framework: Bootstrap is a well-known open-source framework for creating adaptable, mobile first web apps. It provides ready-made components and utilities that simplify the process of creating consistent and visually appealing websites.
• Front End Development: Front End Development centers on building the user interface and engaging elements of a site. It shapes the visual presentation and user experience of web applications.
• Back End Development: Back End Development is the engine that powers the functionality and data management of web applications. It guarantees smooth user interactions by handling server-side logic, databases, and APIs.
• Hypertext Transfer Protocol: Hypertext Transfer Protocol is the basis for data communications on the web, allowing browsers to ask for and get resources from servers. It dictates how content is delivered, affecting the framework and presentation of online creations.
• Domain Name System: The Domain Name System translates user-friendly names into IP addresses, directing users to the right server. This is essential for building, making sure people can easily find and get to content.
• Web Hosting: Website Hosting offers the required server space and infrastructure for your site to be accessible on the internet. This is a basic element that allows the visual creation to reach its target audience.
• Cross Browser Compatibility: Cross Browser Compatibility ensures a stable user experience across different web browsers. It's essential for reaching a larger audience and keeping the planned look and functionality of web products.
• Mobile First Design: Mobile-first design focuses on layouts and features for more compact screens initially. This method guarantees great user experiences across all devices when building online platforms.
• Conversion Rate Optimization: Conversion Rate Optimization (CRO) improves the user experience to guide more visitors toward desired actions. Using CRO strategies is vital for boosting the performance of an online site and maximizing its potential.
• Typography: The art of Typography significantly impacts user experience by making content easy to read and engaging on digital interfaces. It creates visual hierarchy and brand identity, affecting how visitors view and interact with the platform.
• Color Theory: Color theory guides artistic choices, influencing user perception and engagement. Strategic use of color principles enhances visual appeal and user experience for digital interfaces.
• Information Architecture: Information Architecture arranges and structures content to guarantee usability and discoverability. It's essential for developing successful digital interactions.
• User Centered Design: User Centered Design prioritizes the intended audience's needs and preferences throughout the creation process. This approach ensures digital platforms are intuitive, easy to use, and effective for their intended users.
• Human Computer Interaction: Human-Computer Interaction principles guide the creation of easy-to-use digital interfaces. Taking into account these principles results in more understandable and effective online experiences.
• Usability: Usability ensures a site is simple to use and comprehend. It's vital for creating engaging online experiences that meet user needs well.
• Prototyping: Prototyping is crucial for imagining and evaluating engaging layouts before full development. It assists in improving user experience and identify possible issues early in the digital interface creation process.
• Interaction Design: Interaction design influences how users engage with digital interfaces. It's crucial for crafting easy-to-use and enjoyable online experiences.
• Visual Design: Visual design focuses on the artistic charm and user-friendliness of online interfaces. It shapes user experience, leading users through content with well-made layouts and engaging visuals for the best interaction.
• Accessibility: Accessibility ensures digital content is accessible by everyone, regardless of ability. Prioritizing it in development forms inclusive online experiences for all users.
• User Research: User Research informs the procedure of developing useful online platforms by comprehending user needs and behaviors. This understanding guarantees that the digital product meets user expectations and reaches its desired purpose.
• User Testing: User Testing uncovers how actual people interact with a digital product, spotting usability issues and guiding improvements. This feedback is essential for creating effective and user-centered online interactions.
• Navigation Design: Navigational design guides users through digital interfaces, making sure of easy access to desired content. It's essential for positive user experiences and successful digital property use.
• Call To Action: An Call To Action motivates users to perform a particular action. It's essential for guiding visitors and obtaining goals on a digital platform.
• Layout Design: Layout Design organizes items effectively and pleasingly. It's essential for developing captivating and user-friendly online displays.
• Content Strategy: Content Strategy guides the planning, making, distribution, and governance of useful and usable content. It makes sure that content aligns with user requirements and business objectives, shaping the overall digital presence.
• Design Patterns: Design Patterns are reusable solutions to common coding problems. They make easier the making of websites by providing proven models.
• Heuristic Evaluation: Heuristic Evaluation assesses a user interface's usability according to established principles. It helps identify and fix design flaws in engaging systems, improving the overall user experience and satisfaction.
• Cognitive Load: Cognitive Load relates to the mental effort required to handle information. Lowering needless Cognitive Load is essential for creating user-friendly online interfaces.
• User Persona: User Personas are made-up, typical users that assist with decisions about site creation. They ensure the final product meets intended user needs and goals, resulting in a more successful and user-centered digital experience.
• User Interface: User Interface is the point of interaction between a user and a digital product. It plays a vital role in how visitors perceive and use online platforms.
• Persona: Personas are fictional portrayals of ideal users, informing content and layout decisions. They assist adapt digital experiences to meet audience needs and enhance engagement.
• A/B Testing: A/B Testing matches two iterations of a website to figure out which functions better with people. This data-oriented strategy aids improve online experiences for sales and engagement.
• User Journey: User Journey maps show how users interact with a product or service, outlining their experiences and pain points. Understanding these journeys is crucial for creating easy-to-use and successful online platforms.
• Task Analysis: Task Analysis identifies user goals and divides them into more manageable steps. This informs the development of efficient and user-friendly online platforms.
• Click Through Rate: Click Through Rate (CTR) assesses how frequently people click on a particular link compared to how many times they see it. A high CTR indicates successful online interface arrangement and content, resulting in greater user engagement.
• Customer Experience: Customer Experience influences how users see a brand and its services. Positive digital engagements are vital for interaction and sales on online platforms.
• Media Query: Media Query allow information adaptation for various screen sizes and hardware features. This guarantees the best user experience across different platforms when accessing content online.
• Viewport: This Viewport determines how content adjusts on various screens. Configuring it correctly assures the best viewing experiences across different devices when creating for the internet.
• Flexible Grid Layout: Flexible Grids offer a flexible structure for arranging content. They ensure best user experience across different platforms and screen dimensions, enhancing digital presentation.
• Flexible Images: Responsive pictures adjust to different screen dimensions, maintaining visual appeal and stopping layout issues. They are crucial for ensuring a good user experience on assorted devices during online platform creation. Flexible Images
• Fluid Layout: Fluid Layouts adjust to different screen sizes, providing an optimal viewing experience on devices. This responsiveness is essential for modern digital interfaces.
• Progressive Enhancement: Progressive Enhancement is a plan for building applications that focuses on key functionality initially, then adding enhancements for users with more modern browsers and internet connections. This method guarantees fundamental content and features are accessible to everyone, while providing an enriched experience for those with newer technology.
• Bootstrap: Bootstrap is a popular opensource framework for building adaptable, mobile-first online experiences. It offers ready-made elements and tools that simplify the process of designing interfaces for the web.
• Foundation Framework: Foundation Framework is a responsive front-end system that offers a grid system, ready-made components, and templates. It simplifies the process of creating user interfaces for online platforms.
• Web Standards: Web Standards ensure interoperability and accessibility across various browsers and devices. They provide a consistent base for creating digital content, fostering a better user experience.
• Screen Resolution: Screen Resolution impacts how content is displayed, influencing the visual elements and user experience. Adjusting to diverse screen sizes is crucial for optimal digital presentation.
• Adaptive Web Design: Adaptive Web Design crafts experiences that adjust to different screen sizes and devices. This method ensures online content remains accessible and user-friendly across various platforms.
• Touchscreen: Touchscreens has changed how users engage with online content. Its responsiveness and natural gestures form digital experiences for seeing on any type of screen.
• Breakpoints: Breakpoints are key in responsive layouts, enabling content to adapt fluidly to diverse screen sizes. They guarantee optimal viewing experiences across different devices while building digital interfaces.
• Progressive Web App: PWAs enhance user experience by offering app-like features directly through web browsers. They improve user interaction and accessibility for online presences.
• Hypertext Markup Language: Hypertext Markup Language structures and presents content on the web. It's the foundation for developing online introductions and interactive experiences.
• Dom: The represents a page's structure, allowing dynamic content manipulation with code. It's crucial for interactive user experiences and modifying elements of a webpage.
• Web Browser: Web browsers are vital for seeing and engaging with web based content, demonstrating how users will experience online interfaces. Consequently, developers must think about browser compatibility to guarantee their web creations are accessible and work properly across different platforms.
• Html5: Html5 is the foundation for organizing and displaying content on the web. It empowers developers to create interesting and dynamic web experiences.
• W3C: The W3C develops guidelines for the World Wide Web, guaranteeing interoperability and accessibility on different platforms. Such standards significantly affect how online content is created and displayed.
• Markup Language: Markup Languages offer the structure and content for virtual interfaces. They are critical for organizing information and determining how it's shown on the internet.
• Semantic Html: Semantic Html employs semantic elements to structure content, improving reachability and SEO. This structured method improves the visitor journey and entire site creation.
• Web Page: The Web Page is a fundamental building block to online presence, offering content and functionality to users. Its careful layout and styling mold the overall user experience of the digital platform.
• Hyperlink: Links connect different pages, letting users to navigate content seamlessly. They are vital for establishing site structure and user-friendly interfaces.
• Client Server Model: The Client Server Model permits users for them to request resources from a central server, allowing interactive and dynamic online experiences. This architecture is vital for creating and delivering modern web applications.
• Web Server: The Web Server provides content and functionality to users by way of the internet. It is a critical component in structuring online presence and digital interfaces.
• Frontend Development: Frontend Development creates the user UI and experience of web applications. It connects the divide between backend features and user engagement, determining how individuals perceive and engage with online platforms.
• Web Typography: Web Typography is vital for creating visually appealing and readable content online. Effective use of fonts and layout improves user experience and supports a site's general aesthetic.
• Media Queries: Media Queries allow content adaptation based on device attributes. This allows for responsive designs that provide the best viewing results across different screens.
• Web Forms: Web Forms are essential for user engagement, letting visitors to submit information and engage with a site. Their efficient implementation significantly adds to a positive user experience and general site presentation.
• Cascading Style Sheets: Cascading Style Sheets determines the graphic display of content organized with HTML. It handles aspects like design, colors, and fonts, guaranteeing a coherent and engaging user interface for online platforms.
• Web Design: Web Design centers around the aesthetics and usability of online platforms. It shapes the user experience and overall appeal of digital presences.
• Box Model: The Box Model is a basic concept that defines how elements are structured on a webpage. It controls the information, padding, border, and margin of elements, affecting layout and spacing.
• Flexbox: Flexbox is a CSS layout model that provides an efficient way to arrange, align, and distribute room among items in a container, even when their size is unknown or changing. It's particularly helpful for developing adaptive user interfaces on different screen dimensions and device types.
• Grid Layout: Grid Layout is a potent CSS utility for designing complex and adaptive page layouts. It enables developers to precisely manage the placement and dimensions of elements, leading to attractive and user-friendly digital interactions.
• Selectors: The Selectors target specific HTML elements for styling. They are vital for managing the appearance of digital interfaces.
• Properties: Features define the appearance and conduct of elements, influencing layout, colors, and responsiveness. They are vital for creating visually attractive and functional online experiences.
• Pseudo Classes: Pseudo Classes enhance styling by targeting elements based on their condition or position, not just HTML structure. This dynamic control improves user interface and interaction in digital development.
• Css Variables: Css Variables streamline styling, enabling efficient theme management and consistent aesthetics across digital UIs. These variables allow centralized oversight and easy changes of layout aspects.
• Specificity: Specificity in styling defines which CSS rules apply, ensuring elements render as intended. It's vital for managing conflicts and developing a predictable, sustainable user interface in digital platforms.
• Inheritance: Inheritance encourages code reusability and consistency by allowing design elements to inherit attributes from parent elements. This ensures a streamlined and effective method to interface development.
• Css Frameworks: Css Frameworks ease styling and layout, providing ready-to-use parts for creating user UIs. They speed up development and guarantee uniformity across digital experiences.
• Sass: Sass is a CSS preprocessor that enhances styling with features like variables and nesting. It eases the creation of advanced and maintainable layouts for digital platforms.
• Less: Less is a CSS preprocessor that extends the capabilities of CSS, enabling developers to write more modular, easily maintained, and adaptive stylesheets. It streamlines the process of designing digital interfaces and online sites by introducing features such as variables, mixins, and functions.
• Css Animations: CSS animations bring life to UIs, improving user UX through interesting visual feedback. They play a vital role in making dynamic and interactive digital experiences.
• Transitions: Transitions enhance user experience by visually connecting different states or sections. Thoughtful implementation leads users through interactive interfaces, improving engagement and navigation.
• Document Object Model: The Document Object Model (DOM) is a programming interface for HTML and XML documents. It embodies the structure of a page, allowing scripts to dynamically access and modify content, structure, and styles, thereby impacting building online presences.

1. Cummer Museum of Art and Gardens: This Cummer Museum of Art and Gardens exhibits a wide collection of art encompassing various periods and cultures. Guests can also wander beautiful formal gardens that look out over the St. Johns River in Jacksonville FL.
2. Jacksonville Zoo and Gardens: Jacksonville Zoo and Gardens presents a wide collection of creatures and flora from around the globe. It offers engaging exhibits, instructive programs, and preservation efforts for visitors of all years. Jacksonville FL
3. Museum of Science and History: The Museum of Science & History in Jacksonville FL features interactive exhibits and a planetarium suitable for all ages. Guests can discover science, history, and culture through engaging displays and educational programs.
4. Kingsley Plantation: Kingsley Plantation is a historical site that offers a peek into Florida plantation history, including the lives of enslaved people and the planter family. Visitors can explore the grounds, including the slave quarters, plantation house, and barn. Jacksonville FL
5. Fort Caroline National Memorial: Fort Caroline National Memorial remembers the 16th-century French endeavor to create a colony in Florida. It offers displays and paths exploring the history and natural environment of the area in Jacksonville FL.
6. Timucuan Ecological and Historic Preserve: Timucuan Ecological and Historic Preserve safeguards one of the last pristine coastal marshes on the Atlantic Coast. It maintains the history of the Timucuan Indians, European explorers, and plantation owners.
7. Friendship Fountain: Friendship Fountain is a huge, famous water fountain in Jacksonville FL. It showcases remarkable water features and lights, which makes it a well-liked site and gathering place.
8. Riverside Arts Market: Riverside Arts Market in Jacksonville FL, is a vibrant week-to-week arts and crafts market under the Fuller Warren Bridge. It showcases regional artisans, on-stage music, food vendors, and a beautiful scene of the St. Johns River.
9. San Marco Square: San Marco Square is a delightful shopping and eating district with a European-inspired atmosphere. It is famous for its upscale boutiques, restaurants, and the iconic fountain with lions. Jacksonville FL
10. St Johns Town Center: St. Johns Town Center is an high-end outdoor retail center in Jacksonville FL, offering a blend of luxury stores, popular brands, and eateries. It's a top destination for shopping, dining, and entertainment in North East FL.
11. Avondale Historic District: Avondale Historic District presents delightful early 20th-century architecture and boutique shops. It's a dynamic neighborhood recognized for its nearby restaurants and historical character. Jacksonville FL
12. Treaty Oak Park: Treaty Oak Park is a gorgeous park in Jacksonville FL, home to a giant, ancient oak tree. The park offers a calm retreat with walking paths and scenic views of the St. Johns River.
13. Little Talbot Island State Park: Little Talbot Island State Park in Jacksonville FL offers untouched shores and varied habitats. Visitors can partake in things to do like hiking, camping, and observing wildlife in this unspoiled shoreline setting.
14. Big Talbot Island State Park: Big Talbot Island State Park in Jacksonville FL, offers stunning coastal scenery and varied habitats for nature enthusiasts. Explore the unique boneyard beach, hike picturesque trails, and watch plentiful wildlife in this beautiful natural preserve.
15. Kathryn Abbey Hanna Park: Kathryn Abbey Hanna Park in Jacksonville FL, provides a beautiful beach, forested paths, and a 60-acre freshwater lake for leisure. It is a well-known place for camping, surfing, kayaking, and biking.
16. Jacksonville Arboretum and Gardens: Jacksonville Arboretum and Gardens provides a beautiful natural getaway with varied trails and themed gardens. Visitors can discover a range of plant species and enjoy tranquil outdoor recreation.
17. Memorial Park: Memorial Park is a 5.25-acre park that serves as a homage to the over 1,200 Floridians who gave their lives in World War I. The area features a sculpture, pool, and gardens, offering a space for memory and reflection. Jacksonville FL
18. Hemming Park: Hemming Park is Jacksonville FL's oldest park, a historic public square holding events, bazaars, and community gatherings. It offers a lush space in the heart of downtown with art installations and a vibrant atmosphere.
19. Metropolitan Park: Metropolitan Park in Jacksonville FL provides a stunning waterfront location for occasions and leisure. Featuring play areas, a concert venue, and scenic vistas, it is a favorite destination for residents and visitors as well.
20. Confederate Park: Confederate Park in Jacksonville FL, was originally designated to honor rebel soldiers and sailors. It has since been renamed and re-purposed as a space for local events and recreation.
21. Beaches Museum and History Park: Beaches Museum and History Park safeguards and communicates the unique history of Jacksonville's beaches. Investigate exhibits on nearby life-saving, surfing, and original beach communities.
22. Atlantic Beach: Atlantic Beach features a delightful seaside area with beautiful beaches and a peaceful atmosphere. Visitors can relish surfing, swimming, and exploring local shops and restaurants in Jacksonville FL.
23. Neptune Beach: The city of Neptune Beach provides a classic Florida beach town experience with its grainy shores and laid-back vibe. People can enjoy surfing, swimming, and discovering local shops and restaurants near Jacksonville FL.
24. Jacksonville Beach: Jacksonville Beach is a lively coastal city well-known for its grainy beaches and surfing scene. It provides a blend of leisure activities, dining, and nightlife beside the Atlantic Ocean.
25. Huguenot Memorial Park: Huguenot Memorial Park offers a stunning beachfront spot with chances for campgrounds, fishing, and birdwatching. Guests can enjoy the natural allure of the area with its diverse wildlife and scenic coastal views in Jacksonville FL.
26. Castaway Island Preserve: Castaway Island Preserve in Jacksonville FL, offers picturesque trails and boardwalks through diverse ecosystems. Visitors can enjoy walks in nature, bird watching, and discovering the beauty of the coastal area.
27. Yellow Bluff Fort Historic State Park: Yellow Bluff Fort Historic State Park in Jacksonville FL preserves the dirt remains of a Civil War-era Southern fort. Visitors can explore the historical site and discover about its significance through interpretive exhibits.
28. Mandarin Museum & Historical Society: The Mandarin Museum & Historical Society protects the history of the Mandarin in Jacksonville FL. Visitors can discover displays and artifacts that highlight the location's unique past.
29. Museum of Southern History: The Museum of Southern History presents artifacts and exhibits related to the history and culture of the Southern United States. Visitors are able to explore a variety of topics, such as the Civil War, slavery, and Southern art and literature. Jacksonville FL
30. The Catty Shack Ranch Wildlife Sanctuary: The Catty Shack Ranch Wildlife Sanctuary in Jacksonville FL, provides guided walking tours to see saved big cats and other exotic animals. It's a not-for-profit organization dedicated to offering a safe, caring, forever home for these animals.

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4540 Southside Blvd Bldg #902 floor 2, Jacksonville, FL 32216, United States

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fisherdesignandadvertising.com

fisherdesignandadvertising.com

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7C6R+RW Secret Cove, Jacksonville, FL, USA

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Big things are happening at Florida State College at Jacksonville (FSCJ)—and we’re proud to have been part of the journey! 🎉 We teamed up with FSCJ to craft a visually impactful brochure and branding system to support the launch of their brand-new bachelor’s degree programs. From clean design elements that speak to academic excellence to powerful copy that tells a story of growth, opportunity, and accessibility—this project showcases what happens when design meets purpose. Ready to explore how thoughtful branding can drive engagement for your next big initiative? Let’s talk:

May 19, 2025

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"What a great service run by incredible people."

"Highly professional, know their stuff, easy to work with."

"This company actually cares and that is where quality derives."

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Alison Ridenhour

2 reviews

a month ago

Erin and her team have helped our small business with refreshing our branding strategy and website. Our sales have increased significantly since Erin and her team recommended a strong digital ad campaign. We feel like Fisher Agency is … More

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Response from the owner a month ago

Thank you for your wonderful review, Alison! We’re thrilled to hear that Erin and the team have made a positive impact on your business. Keeping your brand fresh while sticking to your budget is what we strive for. Your recommendation means a lot to us! We look forward to continuing to support your growth.

L Woods

Local Guide · 23 reviews · 8 photos

2 months ago

I cannot say enough good things about the team here! Erin is wonderful and incredibly knowledgeable. She walked me through everything I needed to know and helped explain the process. I couldn’t be more thankful for such a wonderful and honest company. Great team and very professional.

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Response from the owner 2 months ago

Thank you for your wonderful review, L! We're thrilled to hear that Erin and the team provided you with such a positive experience. Your kind words motivate us to continue delivering honest and professional service. We appreciate your support!

Beth Rener

5 reviews

2 months ago

I am absolutely thrilled with the partnership we've had with SavvyFish! From the very beginning, their team demonstrated exceptional professionalism, expertise, and commitment to our goals. They took the time to truly understand our … More

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Response from the owner 2 months ago

Thank you for your wonderful review, Beth! We're thrilled to hear about your positive experience with SavvyFish. Your satisfaction is our priority, and it’s great to know our team met your expectations. We appreciate your kind words and look forward to continuing our partnership!

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Fisher Agency ✔️

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4540 Southside Blvd Bldg #902 floor 2,Jacksonville, FL 32216,United States

🔗

Website

https://www.fisherdesignandadvertising.com/

📞

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+19043983699

✔️

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📍

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🔖

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Website designer, Advertising agency, Graphic designer, Internet marketing service, Marketing agency, Marketing consultant, Video production service

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Are you looking to grow your business through lead generation? Maybe you need a fresh new brand to increase leads. At Fisher Agency, a top marketing and design agency based in Jacksonville, FL, we have some of the best marketing strategies that will help you hook new clients. It doesn’t matter if you’re a Fortune 500 company or a small business; we can find the marketing angle that works best for you. If you are looking for web design, we do that. If you are looking for branding and logo design, we do that. And, if you are looking for digital marketing, we do that, too. In fact, we can put together a comprehensive marketing plan to determine the most cost-effective advertising strategies for you.

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From Wikipedia, the free encyclopedia

(Redirected from Website Design)

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.^[1] The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

History

See also: History of the World Wide Web

1988–2001

Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, backgrounds, videos and music. The web was announced on August 6, 1991; in November 1992, CERN was the first website to go live on the World Wide Web. During this period, websites were structured by using the

tag which created numbers on the website. Eventually, web designers were able to find their way around it to create more structures and formats. In early history, the structure of the websites was fragile and hard to contain, so it became very difficult to use them. In November 1993, ALIWEB was the first ever search engine to be created (Archie Like Indexing for the WEB).^[2]

The start of the web and web design

In 1989, whilst working at CERN in Switzerland, British scientist Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. From 1991 to 1993 the World Wide Web was born. Text-only HTML pages could be viewed using a simple line-mode web browser.^[3] In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text-heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould.^[4] The W3C was created in October 1994 to "lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability."^[5] This discouraged any one company from monopolizing a proprietary browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript and other languages. In 1994 Andreessen formed Mosaic Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. From 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.^[6]

Evolution of web design

In 1996, Microsoft released its first competitive browser, which was complete with its features and HTML tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique and is today an important aspect of web design.^[6] The HTML markup for tables was originally intended for displaying tabular data. However, designers quickly realized the potential of using HTML tables for creating complex, multi-column layouts that were otherwise not possible. At this time, as design and good aesthetics seemed to take precedence over good markup structure, little attention was paid to semantics and web accessibility. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank spacer .GIF images to stop empty table cells from collapsing.^[7] CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed HTML code to be semantic rather than both semantic and presentational and improved web accessibility, see tableless web design.

In 1996, Flash (originally known as FutureSplash) was developed. At the time, the Flash content development tool was relatively simple compared to now, using basic layout and drawing tools, a limited precursor to ActionScript, and a timeline, but it enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript. However, because Flash required a plug-in, many web developers avoided using it for fear of limiting their market share due to lack of compatibility. Instead, designers reverted to GIF animations (if they did not forego using motion graphics altogether) and JavaScript for widgets. But the benefits of Flash made it popular enough among specific target markets to eventually work its way to the vast majority of browsers, and powerful enough to be used to develop entire sites.^[7]

End of the first browser wars

Further information: Browser wars § First Browser War (1995–2001)

In 1998, Netscape released Netscape Communicator code under an open-source licence, enabling thousands of developers to participate in improving the software. However, these developers decided to start a standard for the web from scratch, which guided the development of the open-source browser and soon expanded to a complete application platform.^[6] The Web Standards Project was formed and promoted browser compliance with HTML and CSS standards. Programs like Acid1, Acid2, and Acid3 were created in order to test browsers for compliance with web standards. In 2000, Internet Explorer was released for Mac, which was the first browser that fully supported HTML 4.01 and CSS 1. It was also the first browser to fully support the PNG image format.^[6] By 2001, after a campaign by Microsoft to popularize Internet Explorer, Internet Explorer had reached 96% of web browser usage share, which signified the end of the first browser wars as Internet Explorer had no real competition.^[8]

2001–2012

Since the start of the 21st century, the web has become more and more integrated into people's lives. As this has happened, the technology of the web has also continued to evolve. There have also been significant changes in the way people use and access the web, and this has changed how sites are designed.

Since the end of the browsers wars^[when?] new browsers have been released. Many of these are open source, meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many^{[weasel words]} to be better than Microsoft's Internet Explorer.

The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript APIs, each as a new but individual standard.^[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript APIs, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).

2012 and later

With the advancements in 3G and LTE internet coverage, a significant portion of website traffic shifted to mobile devices. This shift influenced the web design industry, steering it towards a minimalist, lighter, and simpler style. The "mobile first" approach emerged as a result, emphasizing the creation of website designs that prioritize mobile-oriented layouts first, before adapting them to larger screen dimensions.

Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. A website can be created using WYSIWYG website builder software or a content management system, or the individual web pages can be hand-coded in just the same manner as the first web pages were created. Other tools web designers might use include markup validators^[9] and other testing tools for usability and accessibility to ensure their websites meet web accessibility guidelines.^[10]

UX Design

One popular tool in web design is UX Design. A popular modality of modern web design art, it features a user-friendly interface and appropriate presentation.^[11]

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that business-to-business (B2B) website design considerations might differ greatly from a consumer-targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation,^[12] especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably. Web designers normally oversee the development of sites with respect to their functioning, often initiating changes as business needs require. They may change elements including text, photos, graphics, and layout. Before beginning work on a website, web designers normally set an appointment with their clients to discuss layout, colour, graphics, and design. Web designers spend the majority of their time designing sites and ensuring their satisfactory performance. They typically engage in testing and communication with other designers about marketing issues and the layout and composition of websites.^[13]

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions, and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed in website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill.^[14] Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know-how nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Progressive enhancement

Main article: Progressive enhancement

Progressive enhancement is a strategy in web design that puts emphasis on web content first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead.

In practice, this means serving content through HTML and applying styling and animation through CSS to the technically possible extent, then applying further enhancements through JavaScript. Pages' text is loaded immediately through the HTML source code rather than having to wait for JavaScript to initiate and load the content subsequently, which allows content to be readable with minimum loading time and bandwidth, and through text-based browsers, and maximizes backwards compatibility.^[15]

As an example, MediaWiki-based sites including Wikipedia use progressive enhancement, as they remain usable while JavaScript and even CSS is deactivated, as pages' content is included in the page's HTML source code, whereas counter-example Everipedia relies on JavaScript to load pages' content subsequently; a blank page appears with JavaScript deactivated.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 to allow the browser to make user-specific layout adjustments to fluid layouts based on the details of the reader's screen (window size, font size relative to window, etc.). They grew as an alternative to HTML-table-based layouts and grid-based design in both page layout design principles and in coding technique but were very slow to be adopted.^{[note 1]} This was due to considerations of screen reading devices and varying window sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Responsive web design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page's style sheet through an enhanced use of the CSS @media rule. In March 2018 Google announced they would be rolling out mobile-first indexing.^[16] Sites using responsive design are well placed to ensure they meet this new approach.

Typography

Main article: typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10, and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most site layouts incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.^[17]

Motion graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World Wide Web consortium accessibility standards require that site visitors be able to disable the animations.^[18]

Quality of code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error-prone, but standards can relate to the correct layout of pages for readability as well as making sure coded elements are closed appropriately. This includes errors in code, a more organized layout for code, and making sure IDs and classes are identified properly. Poorly coded pages are sometimes colloquially called tag soup. Validating via W3C^[9] can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.^[19]

Generated content

There are two ways websites are generated: statically or dynamically.

Static websites

Main article: Static web page

A static website stores a unique file for every one of its pages. Each time a page is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, similar to a dynamic website, whose results are stored long-term as completed pages. These automatically created static sites became more popular around 2015, with generators such as Jekyll and Adobe Muse.^[20]

The benefits of a static website are that they were simpler to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also serve pages more quickly, on low-cost server hardware. This advantage became less important as cheap web hosting expanded to also offer dynamic features, and virtual servers offered high performance for short intervals at low cost.

Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages.

Dynamic websites

Main article: Dynamic web page

Dynamic websites are generated on the fly and use server-side technology to generate web pages. They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalog or to summarise numeric information, and others may use a document database such as MongoDB or NoSQL to store larger units of content, such as blog posts or wiki articles.

In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static page, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.

When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a 'template' approach where a server-side page resembled the structure of the completed client-side page, and data was inserted into places defined by 'tags'. This was a quicker means of development than coding in a purely procedural coding language such as Perl.

Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems. These build on top of general-purpose coding platforms and assume that a website exists to offer content according to one of several well-recognised models, such as a time-sequenced blog, a thematic magazine or news site, a wiki, or a user forum. These tools make the implementation of such a site very easy, and a purely organizational and design-based task, without requiring any coding.

Editing the content itself (as well as the template page) can be done both by means of the site itself and with the use of third-party software. The ability to edit all pages is provided only to a specific category of users (for example, administrators, or registered users). In some cases, anonymous users are allowed to edit certain web content, which is less frequent (for example, on forums – adding messages). An example of a site with an anonymous change is Wikipedia.

Homepage design

Usability experts, including Jakob Nielsen and Kyle Soucy, have often emphasised homepage design for website success and asserted that the homepage is the most important page on a website.^[21]Nielsen, Jakob; Tahir, Marie (October 2001), Homepage Usability: 50 Websites Deconstructed, New Riders Publishing, ISBN 978-0-7357-1102-0^[22][23] However, practitioners into the 2000s were starting to find that a growing amount of website traffic was bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds.^[24] This led many practitioners to argue that homepages are less important than most people think.^{[25][26][27][28]} Jared Spool argued in 2007 that a site's homepage was actually the least important page on a website.^[29]

In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space.^[30] Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimisation and usability.^[30][31][32]

Occupations

There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website.^[33] The web designers are responsible for the visual aspect, which includes the layout, colouring, and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations, one person will need the necessary skills for designing and programming the full web page, while larger organizations may have a web designer responsible for the visual aspect alone.

Further jobs which may become involved in the creation of a website include:

• Graphic designers to create visuals for the site such as logos, layouts, and buttons
• Internet marketing specialists to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet
• SEO writers to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines
• Internet copywriter to create the written content of the page to appeal to the targeted viewers of the site^[1]
• User experience (UX) designer incorporates aspects of user-focused design considerations which include information architecture, user-centred design, user testing, interaction design, and occasionally visual design.

Artificial intelligence and web design

Chat GPT and other AI models are being used to write and code websites, making their creation faster and easier. There are still discussions about the ethical implications of using artificial intelligence for design as the world becomes more familiar with using AI for time-consuming tasks used in design processes.^[34]

See also

• Internet portal

Aesthetics Color theory Composition (visual arts) Cross-browser Design education Drawing Dark pattern European Design Awards First Things First 2000 manifesto

Graphic art software Graphic design occupations Graphics Information graphics List of graphic design institutions List of notable graphic designers Logotype Outline of web design and web development Progressive Enhancement

Style guide Web 2.0 Web colors Web safe fonts Web usability Web application framework Website builder Website wireframe

Related disciplines

Communication design Copywriting Desktop publishing Digital illustration Graphic design Interaction design

Information design Light-on-dark color scheme Marketing communications Motion graphic design New media Search engine optimization (SEO)

Technical Writer Typography User experience User interface design Web development Web animations

Notes

1. ^ -based markup and spacer .GIF images

   References

   1. ^ Jump up to:^{a b} Lester, Georgina. "Different jobs and responsibilities of various people involved in creating a website". Arts Wales UK. Retrieved 2012-03-17.
   2. ^ CPBI, Ryan Shelley. "The History of Website Design: 30 Years of Building the Web [2022 Update]". smamarketing.net. Retrieved 2022-10-12.
   3. ^ "Longer Biography". Retrieved 2012-03-16.
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